Meta Ads or Google Ads — which should I use?

They do different jobs. Google captures people already searching; Meta creates demand and reaches people before they search. Most growing brands use both, and we can run them together.

How much should I budget for Meta Ads?

Enough to test creative properly and gather meaningful data, then scale what works. We start at a level that lets us learn cleanly rather than committing a large budget up front.

Do you produce the ad creative?

We lead creative strategy and can work with your assets or help coordinate production. What matters is testing enough angles to find what genuinely sells your product.

How soon will I see results?

Early signal usually appears within the first few weeks as creative tests resolve. From there it's about compounding the winners and scaling carefully rather than expecting everything at once.

Can you run both Facebook and Instagram?

Yes — they share the same ad system. We place budget where it performs across both rather than treating them as separate channels.

Who owns the ad account and data?

You do. We work inside your account and you keep full ownership of it, your pixel, and your data, so nothing is held hostage if you ever move on.

Will Meta Ads work for my brand?

It works best for products that can be shown visually with broad demand. If paid social isn't the right first channel for where you are, we'll tell you honestly.

Meta Ads Services

Predictable customer acquisition on Facebook and Instagram

For brands that need new customers every week, not just a good month. We build prospecting, retargeting, and Advantage+ campaigns around creative that sells — measured against revenue, not reach.

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VMeta Ads Manager · voxizo

Last 30 days

ROAS

3.8×

+0.5

CPA

$14.20

−9%

Reach

412K

+22%

Audience performance

412KTotal Reach

Interest-based45%185K
Lookalike audiences30%124K
Custom audiences15%62K
Other10%41K

Placements

Instagram Feed42%
Facebook Feed28%
Instagram Stories18%
Facebook Stories7%
Other5%

Where your campaigns run

Meta
Facebook
Instagram
Meta Business Suite

Why Meta Ads

The most efficient way to find your next customer

Not a feature list — the reasons paid social earns a place in a budget that's measured seriously.

Demand you create

Search captures intent that already exists. Meta builds it, putting your brand in front of the right people before they go looking for you.

Creative as the engine

Targeting is largely solved; creative is where accounts win or stall. We keep a pipeline of tested angles running so performance never goes flat.

Spend that earns its place

Every dollar is judged on revenue and return, read against your real numbers — not the flattering metrics inside the ad account.

What's included

A complete acquisition engine on Meta

Every part of a modern paid-social program, run as one connected system across the funnel.

A steady flow of new buyers

Prospecting Campaigns

Reach cold audiences most likely to become customers, with creative built to stop the scroll and earn the click.

Retargeting

Stay present for people who showed interest but didn't buy, without overpaying to reach buyers you already had.

Scaled reach, kept in control

Advantage+ Campaigns

Put Meta's automation to work on solid foundations and strong signals — as a tool, not a shortcut.

Better leads, lower cost

Lead Generation

Capture qualified leads with native forms and offers that pre-qualify the right people before they reach your team.

Performance that doesn't fatigue

Creative Testing

A structured pipeline of hooks, formats, and angles, so there's always a fresh winner ready before the current one tires.

Higher return on ad spend

Conversion Optimization

Tighten the path from click to purchase so more of the traffic you pay for actually converts.

Our approach

From first audit to scaled spend

Six stages that keep creative, targeting, and measurement moving together.

01
Audit
Check tracking, account structure, and what's worked before.
02
Strategy
Map audiences, offers, and the path from cold to customer.
03
Creative
Brief and produce a first slate of angles built to be tested.
04
Launch
Go live with clean measurement and room to learn.
05
Optimise
Scale winning creative, retire the rest, tune budgets.
06
Scale
Grow spend in controlled steps as returns hold.

01
Audit
Check tracking, account structure, and what's worked before.
02
Strategy
Map audiences, offers, and the path from cold to customer.
03
Creative
Brief and produce a first slate of angles built to be tested.
04
Launch
Go live with clean measurement and room to learn.
05
Optimise
Scale winning creative, retire the rest, tune budgets.
06
Scale
Grow spend in controlled steps as returns hold.

Results

What the work looks like in practice

Representative engagements. Names withheld and no inflated numbers — just the problem and how we approached it.

Skincare brand

Challenge: Returns slipped as spend grew, with a single ad quietly carrying the entire account.
Solution: Built a creative testing system and rebuilt audiences around real, recent buyers.
Outcome: A repeatable pipeline of winners and a steadier cost to acquire each customer.

Fitness equipment

Challenge: A strong launch faded as the early creative fatigued and nothing was ready to replace it.
Solution: Introduced a weekly creative rhythm and structured retargeting across the funnel.
Outcome: Demand stabilised without leaning on constant discounting to prop it up.

Home goods (DTC)

Challenge: Advantage+ was running unmanaged, with no clear view of whether it was profitable.
Solution: Added structure, fed the system stronger signals, and switched to revenue-based reporting.
Outcome: Automation scaled reach while staying inside healthy margins.

Industry applications

Built for brands that sell to people

Paid social works hardest where the product can be shown and the audience is broad.

Ecommerce & DTC

Catalogue sales, prospecting, and retargeting that compounds.

Online education

Webinar and course funnels that fill seats.

B2B & SaaS

Qualified demand for longer, considered sales cycles.

Health & wellness

Careful campaigns for high-consideration purchases.

Local services

Leads and calls from a tightly defined area.

Hospitality

Bookings and awareness for time-sensitive offers.

How we work

How your campaigns are run

The practical detail behind the ads — from creative to the weekly work that keeps them improving.

See our full process

We lead creative strategy and direction, test a range of angles and formats, and can work with your assets or help coordinate production. The priority is finding what genuinely moves your product, then keeping fresh ideas flowing.

FAQ

Meta Ads questions, answered

What brands ask before investing in Facebook and Instagram advertising.

Meta Ads are paid placements across Facebook, Instagram, Messenger, and the Meta network. They target people by interest and behaviour rather than search terms, which makes them well suited to creating demand and reaching new audiences.

Explore other services

All services

Google Ads TikTok Ads Shopify Design & Development Custom Website Development Product Sourcing

Ready for acquisition you can count on?

A short, no-pressure consultation. We'll tell you honestly whether paid social is the right next move.

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